From market research to innovative prototyping: Robinson's journey to creating a highly efficient eVTOL aircraft with Horizon Aircraft
With extensive experience as a pilot and engineer, Brandon shares the story of how he and his father collaborated to create a prototype for a new type of aircraft, which eventually evolved into the Cavorite X5, the flagship product of Horizon Aircraft. Robinson credits the company's practical design elements to his father's expertise, which are incorporated throughout the business.
Creating an electric vertical takeoff and landing (eVTOL)
Brandon shares the journey of creating an electric vertical takeoff and landing (eVTOL) aircraft. He discussed their unique aircraft technology. "Now ours is a little different than most" he explained, "it's the only one that flies exactly like this." Their patented wing system and hybrid electric power make for an exciting new technology in the aviation industry.
The team conducted thorough market research to ensure a solid economic foundation for building the machine, which involved purchasing software and managing procurement processes.
It was designed to emphasize its efficiency during the 98% of the mission spent on a cruise from point A to point B. The prototype showcases nearly 800 custom 3D printed parts, enabling the team to conduct rapid prototyping and production. Brandon also reveals that the team has grown to 20 people.
The decision to enter the eVTOL industry was driven by an investor's interest and the team's excitement about the industry's potential. Thanks to advancements in electric motors, speed controllers, and battery technology, building effective eVTOL machines has become possible. Their dedication to thorough research and design has led to the development of highly efficient and innovative aircraft.
Adapting to the skies: the operational design and Horizon Aircraft's flexibility leading to success
Robinson emphasizes the importance of operational aspects when designing an aircraft for an operational environment. He noted that it has been ten years since the company's inception and that they initially pursued a completely different design, an amphibious aircraft named the X3.
Horizon Aircraft's adaptability and flexibility are remarkable, starting with a different design before evolving into its current state. Robinson's extensive background as a fighter pilot adds credibility to his expertise in the aerospace industry, highlighting the company's focus on practical design and an operational environment.
We actually founded the company around a completely separate design. It was called the X3 and it was an amphibious aircraft.
Engineering a new era: trends and strategies for success in developing tangible products
Brandon gives us a glimpse into what the future holds for the industry. From AI to aerospace and nuclear fusion, progress is happening at an unprecedented pace. The top advice is to remain optimistic and not let skeptics discourage us. Despite what some may say, there is always a way forward.
Brandon states that the quality of grit is essential for any entrepreneur. Don't let negative energy from others discourage you. It's easy to get bogged down, but staying optimistic and pushing forward is essential. As someone who's been through the ups and downs of building a successful entrepreneur, the ability to persevere through challenges sets him apart.
He shared that one trend that stands out is the renewed focus on developing tangible products. The software industry was predominant for a while, but there is now a resurgence of engineers working on physical effects, such as rockets that can transport people to Mars. This is an exciting time for engineering, and teams committed to sound fundamentals are poised for great success.
Regarding marketing, it is critical to concentrate on the product and avoid overselling it. While flashy marketing can be enticing, building a robust foundation is crucial. Economics and engineering must work in tandem to ensure the success of a product. Although taking the easy way out and iterating on existing concepts is tempting, creating something genuinely new and valuable necessitates an exceptional team of committed individuals.
Reaching new heights: Horizon Aircraft's progress towards full-scale Aircraft design and the potential for innovation in medevac situations
It is thrilling to learn about Horizon Aircraft's progress toward its full-scale aircraft design. The company is testing transition flying on its half-scale aircraft and is ahead of its competitors. The following steps for Horizon Aircraft include building full-scale aircraft propulsion units and wings to begin real-world testing. The transition to a full-scale aircraft is expected to be completed within 24 to 30 months, with a full-scale technical demonstrator to be produced. Although it won't be a fully conforming certified production line aircraft, it will have all the necessary technology.
Brandon shared his enthusiasm for the exciting technological advancements being made, highlighting the potential for aircraft to play a crucial role in medevac situations by quickly and efficiently transporting injured people to hospitals. The CEO encouraged entrepreneurs not to be discouraged by negative media coverage but to remain focused on innovation and progress.
